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Dejero to showcase EnGo 3s at IBC 2023 for increased flexibility of 4K/UHD transmission
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Evertz showcases Studer Vista Integration with SDVN at IBC 2023
Hosts: Philip Grossman, an independent advisor providing thought leadership and solutions architecture to leaders and organizations in the film and television industry; Mary Ann Seidler, owner of First Light Media and consultant for multiCAM Systems and Telos Alliance; and Maria Kholodova. Don’t forget to give the program a like!
Dejero to showcase EnGo 3s at IBC 2023 for increased flexibility of 4K/UHD transmission
Maria: Dejero is set to introduce the EnGo 3s at the upcoming IBC 2023. This new mobile transmitter will feature 12G-SDI and HDMI connectors, potentially simplifying 4K/UHD transmissions with a single cable. Additionally, it’s expected to support native 5G and offer GateWay Mode for enhanced broadband connectivity in the field.
Dejero to showcase EnGo 3s at IBC for increased flexibility of 4K/UHD transmission
Philip: Certainly. It’s intriguing to observe the increasing adoption of bonded cellular technology and, more broadly, compression tech with 4K capabilities. A significant driver behind this is the broader adoption of the 5G spectrum, which facilitates this transition. Currently, our networks aren’t broadcasting in 4K. Some over-the-air broadcasts are transitioning to 4K, and OTT platforms offer 4K. It’s fascinating to see this 4K push on the capture or contribution side, even when delivery remains in HD. As this trend continues and 4K transmission becomes more streamlined, I anticipate a shift towards 4K broadcasting. OTT platforms are already leveraging 4K as a differentiator. It’s an exciting development, and I’m eager to see where it leads.
Maria: Mary, what’s your take on this?
Mary: I have a question for Philip. Given that most are still broadcasting in HD, do you think this shift removes a barrier? There’s often talk about the lack of 4K content being a hindrance.
Philip: Personally, I believe the transition to UHD presents challenges. For every HD channel transitioned to UHD, two HD channels would need to be dropped from the network. The primary constraint lies in distribution, especially concerning cable and satellite. However, as we transition to an all-IP system, with major players like Comcast and Charter leading the way, we’ll free up significant bandwidth. But then, they’re also monetizing this bandwidth for data services, which offers higher margins than cable TV. The challenge is that while we could charge a premium for HD initially, the same might not be feasible for UHD. The real shift will occur when distribution channels expand, and there’s no need to sacrifice multiple channels for a single UHD channel.
Mary: That’s insightful. Thank you for clarifying.
Evertz showcases Studer Vista Integration with SDVN at IBC 2023
Maria: Now moving on. At IBC 2023, Evertz will showcase the integration of its Studer Vista digital mixing consoles with the Software Defined Video Networking (SDVN) platform. This collaboration enhances live content production, offering advanced audio features and support for the SMPTE ST 2110 standard. The fusion promises efficiency and adaptability for audio production.
Evertz Showcases Studer Vista Integration with SDVN at IBC2023
Philip, what are your thoughts on this?
Philip: It’s fascinating to see how the landscape is changing. Previously, video and audio were often treated as separate entities, sometimes even on different routers. Now, with the advent of IP and standards like ISO 4 and ISO 5, we’re seeing a convergence. Broadcast control systems like Evertz are integrating audio as an equal player, not as a secondary component. This integration is making it easier for broadcasters to adopt new technologies, especially if they’re already using a particular brand’s equipment.
Mary: Do you think brand loyalty to specific audio systems is diminishing?
Philip: I believe so. The adoption of standards like SMPTE 2110 is leveling the playing field, making it less necessary to be a “Studer house” or any other specific brand. This is particularly beneficial for smaller production studios and remote production setups, which can now more easily integrate various systems.
Mary: I’ve had multiple conversations recently about whether the industry is shifting back to a “one-stop-shop” model, where everything is purchased from a single company, as opposed to selecting the best from various providers. What’s your take?
Philip: It’s a compelling question. There’s the “one throat to choke” model, where you buy everything from one company, versus the “best of breed” approach. It seems like we’re swinging back to the former, which is a bit concerning for those who value options.
Mary: Exactly, it’s frustrating to see the industry move away from open standards. Many of us appreciate having choices.
Philip: Absolutely, I want the best set of tools available, much like having the best set of Legos to build with.
Max Popov, Associate VP of Operations SouthWest USA at EVERTZ USA INC., has a comment to share.
Max: As many are aware, Evertz acquired Studer a few years back. Since then, we’ve transitioned the manufacturing base from Hungary to Canada. We’ve also integrated advanced technologies, including the MAGNUM control system and the Inter DeVista lineup. Additionally, we’ve migrated the Vista control system from Windows to Linux and launched the Vista Bravo console. This 12-foot console allows for multiple touchscreen surfaces to be connected. This setup enables the A1 to operate from the main console, while the A2 can work from various locations.
Maria: That’s all the time we have today. Many thanks to our experts – Philip, Mary and Max! And don’t forget to comment on the news we’ve discussed. See you next Monday at the same time! Goodbye!
The live broadcast took place on August 21, 2023. Production – TKT1957 LLC.
Media Partner – Cine Gear Expo.
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“NDI a lowcost alternative to ST 2110?” – TKT 1957 will conduct a Visionaries Online Roundtable with the subject «NDI a lowcost alternative to ST 2110?» on August 23, 2023 (4:00 P.M. EST).
