“Futuri launches AI-driven Production Copy Solution” in 360 Seconds. Broadcast News and Commentary”.
Discussing the latest technological news with our respected experts – Philip Grossman, Mary Ann Seidler. Don’t forget to give the program a like!
Maria: Let’s move on to some audio news. Futuri announced the launch of SpotOn, an AI-Powered end-to-end audio production system designed to streamline the commercial creative process. SpotOn optimizes AI to allow users to select voiceover talent from a vast library of human-cloned or synthetic voices, available in dozens of languages.
Mary, what are your thoughts on this?
Mary: At first, I wondered about the need for this. But when you think about it, many FM radio stations now have HD 1, 2, and 3. They often need to produce content for multiple channels, especially since HD1 usually simulcasts with the FM. That’s a lot of content and commercials. So, I see the benefits of SpotOn. But my question is, even if you replace a human voice, you’d still need to add music and other elements. While it might speed things up, do we really need this? The unique qualities of the human voice, with its imperfections, make it special. I hope this essence isn’t lost with such tech, but it’s certainly an interesting development.
Maria: That’s all the time we have today. Many thanks to our experts – Philip and Mary! And don’t forget to comment on the news we’ve discussed. See you next Monday at the same time! Goodbye!
Hosts: Philip Grossman, Mary Ann Seidler, Peter Stoel, Owner at HeadQ Virtual & Post, and Maria Kholodova.
The live broadcast took place on July 31, 2023. Production – TKT1957 LLC.
Media Partner – Cine Gear Expo.
The program can be watched every Monday at 19:00 UTC+4 by clicking on any of these links:
Upcoming Event
“NDI a lowcost alternative to ST 2110?” – TKT 1957 will conduct a Visionaries Online Roundtable with the subject «NDI a lowcost alternative to ST 2110?» on August 23, 2023 (4:00 P.M. EST).
