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MediaKind launches MK/IO for Microsoft Azure Media Services Users
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Mo-Sys announces The New StarTracker Max Features
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Futuri launches AI-driven Production Copy Solution
Discussing the latest technological news with our respected experts – Philip Grossman, Mary Ann Seidler, and Peter Stoel, Owner at HeadQ Virtual & Post . Don’t forget to give the program a like!
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MediaKind launches MK/IO for Microsoft Azure Media Services Users
Maria Kholodova: MediaKind introduces MK/IO on Microsoft Azure. MK/IO offers video-on-demand (VOD) and Live streaming, encoding, and packaging services for files and live video streams, with digital rights management (DRM) support, and a native media player. The platform is designed to ensure easy migration for Azure Media Services users with API parity and integrated Azure Marketplace features.
Philip, can you unpack this for me?
Philip: Setting up VOD has always been challenging in the past. Or, to put it another way, it’s time-consuming and requires a diverse skill set. Offering this as a service at a higher level truly opens doors for those with older catalogs, smaller networks, and even businesses with training videos. It essentially simplifies the process of setting up video on demand, whether it’s subscription-based or secured, and also facilitates ad insertion. I find this development quite compelling.
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Mo-Sys announces The New StarTracker Max Features
Maria: Let’s now discuss Mo-Sys. Mo-Sys unveils more details on StarTracker Max, its latest advanced camera tracking solution, building on the legacy of the original StarTracker. The miniaturized Max offers enhanced accuracy with improved hardware and algorithms. It operates at a higher resolution and framerate, with all processing within the 450g unit, eliminating external PCs.
Peter Stoel has agreed to share his insights on this Mo-Sys update.
Peter: Hello, I’m Peter Stoel from HeadQ Amsterdam. We’ve been using StarTracker in our studio for several years, and we’re genuinely pleased. Both the system and the support are top-notch, and we take pride in our association with Mo-sys. The news about the new StarTracker Max, with its enhanced accuracy and reduced weight, is exciting. I believe it’ll be a significant addition to their product line, and I’m looking forward to its showcase at IBC.
Maria: Philip, would you care to delve deeper into this?
Philip: Again, it’s interesting how things are becoming smaller and more simplified. Camera tracking is crucial in the XR/VR world. If that’s not right, everything else falls apart. The fact that they’re achieving this with better accuracy is notable. With smaller cameras now being used in studios, the reduced size is beneficial. I’m curious to see how this is received. Mo-sys is a leader in this tech, so I’m looking forward to seeing how many studios adopt this new system.
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Futuri launches AI-driven Production Copy Solution
Maria: Let’s move on to some audio news. Futuri announced the launch of SpotOn, an AI-Powered end-to-end audio production system designed to streamline the commercial creative process. SpotOn optimizes AI to allow users to select voiceover talent from a vast library of human-cloned or synthetic voices, available in dozens of languages.
Mary, what are your thoughts on this?
Mary: At first, I wondered about the need for this. But when you think about it, many FM radio stations now have HD 1, 2, and 3. They often need to produce content for multiple channels, especially since HD1 usually simulcasts with the FM. That’s a lot of content and commercials. So, I see the benefits of SpotOn. But my question is, even if you replace a human voice, you’d still need to add music and other elements. While it might speed things up, do we really need this? The unique qualities of the human voice, with its imperfections, make it special. I hope this essence isn’t lost with such tech, but it’s certainly an interesting development.
Maria: That’s all the time we have today. Many thanks to our experts – Philip and Mary! And don’t forget to comment on the news we’ve discussed. See you next Monday at the same time! Goodbye!
Hosts: Philip Grossman, Mary Ann Seidler, Peter Stoel, Owner at HeadQ Virtual & Post, and Maria Kholodova.
The live broadcast took place on July 31, 2023. Production – TKT1957 LLC.
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