360 seconds. Broadcast News & Commentary: AWS / Shure / Vizrt

  • AWS Launches Generative AI Innovation Center

  •  Shure Introduces Wireless Workbench 7 with Enhanced Features

  • Vizrt Highlights Importance of AR Graphics and Sports Analysis for Younger Audiences

AWS Launches Generative AI Innovation Center

Amazon Web Services (AWS) has introduced the AWS Generative AI Innovation Center, a program aimed at assisting customers in developing and deploying generative artificial intelligence solutions. With a $100 million investment, AWS will connect its AI and machine learning experts with customers worldwide to design and launch generative AI products and services.

AWS Announces Generative AI Innovation Center

Shure Introduces Wireless Workbench 7 with Enhanced Features

Shure has released Wireless Workbench 7, a tool designed to simplify RF spectrum management for audio professionals. The new version includes features such as the WWB Scan Library for pre-coordination, a dark mode for better visibility in low-light environments, improved device discovery, show pack functionality, and updated reports.

Wireless Workbench 7: New Scan Library, Updated Look And More

Vizrt Highlights Importance of AR Graphics and Sports Analysis for Younger Audiences

A study commissioned by Vizrt reveals that 70% of respondents find 3D, augmented reality (AR) graphics, and sports analysis tools enhance their sports viewing experience. The research emphasizes the changing habits of younger audiences, with Gen Z preferring mobile phone viewing and shorter content. Immersive visuals, such as AR graphics and virtual elements, significantly increase viewer interest and engagement, with 79% of sports fans more likely to watch a broadcast that incorporates these features.

New study finds AR graphics, sports analysis, and replay crucial for engaging younger audiences

Hosts: Philip GrossmanMary Ann Seidler, Maria Kholodova.

The live broadcast will take place on June 26, 2023. Production – TKT1957 LLC.

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‘The 2110 Evolution Transforming Media Production’ – TKT 1957 will conduct a Visionaries Online Roundtable with the subject «The 2110 Evolution Transforming Media Production» on July 19, 2023 (4:00 P.M. EST).

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