360 seconds. Broadcast News & Commentary: ZEISS Acquires Ncam Technologies

360 seconds. Broadcast News & Commentary: ZEISS Acquires Ncam Technologies tkt1957.comZEISS Acquires Ncam Technologies.

ZEISS and Ncam Technologies in 360 seconds. Broadcast News & Commentary.

Discussing the latest technological news with our respected experts – Philip Grossman and Mary Ann Seidler. Don’t forget to give the program a like!

Maria: Global optics giant ZEISS has announced its acquisition of Ncam Technologies, a pioneer in camera tracking. This strategic decision highlights ZEISS’s dedication to leading the way in optics and optoelectronics advancements.

Philip, I believe this falls within your expertise. Can you shed some light on this?

ZEISS acquires Ncam Technologies

Philip Grossman: Certainly. From the ZEISS perspective, it’s intriguing. While ZEISS is renowned in the film industry primarily as a world-class lens manufacturer, they have a broader footprint in the tech sector. The fact that they’re acquiring Ncam, which was once a frontrunner in the VR domain, is quite noteworthy. I’m somewhat ambivalent about this move. It’s potentially exhilarating, considering they might integrate their globally acclaimed lenses with NCAM’s technology, which has been pivotal for virtualization, VR, and more aptly, augmented reality. This merger could elevate the technology from being perceived as a mere gimmick to a top-tier professional tool. I’m curious to see if they’ll also venture into the camera sector and possibly rival other major players. Panavision, for instance, produced both cameras and lenses. It’ll be interesting to see if ZEISS follows suit.

New Panavision website for filmmakers’ discussions

Maria: Many thanks to our experts – Philip and Mary! And don’t forget to comment on the news we’ve discussed. See you next Monday at the same time! Goodbye!

Hosts: Philip Grossman, Mary Ann Seidle, and Maria Kholodova.

The live broadcast took place on July 24, 2023. Production – TKT1957 LLC.

Media Partner – Cine Gear Expo  

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