TKT1957’s Exclusive: Interview with Aaron Doughten, Director Of Technology And Marketing at Sencore, at IBC 2023.

• What are the main trends of IBC 2023, in your opinion?

I’ve observed that it’s slightly busier on Friday, and by Saturday, even though it’s a bit late, the momentum is building.

• What are the main directions of development most characteristic in your segment of the industry?

Sencore is somewhat unique in its approach. We are bifurcated in our direction—on one hand, we possess a robust strength in hardware platforms, and on the other, we are in the process of developing a brand-new software platform tailored for internet delivery, transport, and related functionalities. Our vision is to construct a product portfolio that excels in dense channel, low latency, on-premise processing, and simultaneously transitions these workflows to the internet using protocols like SRT or RIST, among others, all orchestrated through our central cabling platform. This platform is also envisioned to evolve into a comprehensive master control system, facilitating the management of all these devices.

• What new products is your company showcasing at IBC 2023?

We are thrilled to announce our recent acquisition of the Adtec Digital AFN platform. This platform specializes in contribution encoding and decoding, boasting impressive capabilities like supporting 4K UHD resolutions at 4:2:2 10-bit. It is fully compatible with HEVC, H.264, and MPEG2 video codecs. We’ve acquired this intellectual property from Adtec Digital and are now steering its development to transform it into a formidable contribution platform, ideal for REMI and news gathering via satellite trucks. Additionally, we are introducing our Centra Gateway software, the software component I mentioned earlier.

• Are there any developments in integrating AI into your solutions?

As of now, we haven’t integrated AI. AI undoubtedly holds immense potential, especially in the realm of Ad insertion, where it can analyze video content for dynamic ad insertion. While this isn’t Sencore’s primary domain, we are considering its integration into our Centra software platform. The goal is to enable the software to analyze various internet links and make informed decisions regarding redundancy and other factors. We are actively exploring this avenue, and it’s on our future roadmap.