In a significant move within the digital media landscape, the global video solutions provider Accedo has announced its acquisition of Easel TV, a prominent UK-based streaming technology and digital media solutions company founded by renowned media executives Joe Foster and Bill Scott.
Easel TV is recognized for its reliable technology services provided to media companies and TV operators over the years.
Integration of Technologies and Teams
This acquisition is set to combine the strengths of Easel TV’s SaaS platform with Accedo’s award-winning Accedo One SaaS platform, aiming to enhance Accedo’s capacity to meet diverse customer needs. The Easel TV personnel are slated to integrate into Accedo’s London office without delay, positioning Accedo to more effectively cater to its clientele both in the UK and across the globe.
Leadership Insights
Michael Lantz, CEO of Accedo, expressed enthusiasm about the merger, highlighting Easel TV’s market presence and its alignment with Accedo’s customer-focused values. He anticipates that this united effort will lead to greater innovation in the sector. Joe Foster, CEO of Easel TV, reflected on the long-standing relationship with Accedo and the timely nature of this collaboration, aimed at scaling their business internationally with Accedo’s robust technical expertise and global reach.
Future Branding Transition
As part of the integration process, Easel TV’s branding will be gradually phased out, with its operations continuing under the Accedo brand, signaling a new chapter of growth and innovation for both entities.
News source: https://www.accedo.tv/
