Accedo, a global provider of video solutions, recently announced significant updates to its SaaS platform, Accedo One, designed to improve personalization and data analysis.
The platform’s new personalization tools allow video service providers to offer targeted content based on each user’s specific preferences and viewing habits. The addition of advanced analytics enhances data exploration, providing customers with more detailed insights and automated content curation for increased engagement.
Smart Playlists for Tailored Content Curation
A new feature, Smart Playlists, integrates Accedo One’s analytics and editor to create dynamic playlists. This automated curation tool uses content popularity and user data to offer highly customized content experiences for viewers.
Support for Comcast Xfinity X1
Accedo One now supports Comcast Xfinity X1, an entertainment platform that consolidates live TV, streaming, and smart home features. This update allows Accedo One users to launch on Xfinity X1 devices cost-effectively, offering an alternative to custom development projects. Accedo reports that businesses moving from bespoke development models to Accedo One have achieved cost savings averaging over 80%.
Industry Context and SaaS Advantages
Fredrik Andersson, CEO of Accedo SaaS Products, noted that companies in today’s video market face financial pressures from rising interest rates and profitability demands. He emphasized the role of SaaS platforms like Accedo One in supporting industry growth by providing the necessary tools for creating meaningful user experiences without the costs associated with bespoke development.
About Accedo
Accedo is a global provider of video solutions that focuses on enabling businesses to deliver video experiences across multiple platforms. Founded in 2004 by Michael Lantz and Fredrik Andersson, the company is headquartered in Stockholm, Sweden, and operates in over 15 locations worldwide, including North America, Europe, and Asia. Accedo provides cloud-based services and applications that help media companies, broadcasters, and other businesses launch, manage, and scale their video services efficiently. Their clients include major players like Netflix, Disney, and HBO.
News source: Accedo
