AE Live Ignite worked with Ross Video’s creative teams to re-imagine the MLR creative, assisting with the build and development of the package within the Ross Xpression render platform.
AE Live, a leading global provider of graphics and data solutions, has completed a full creative redesign and operational roll-out of an on-air broadcast package for Major League Rugby (MLR), a professional sports league representing the highest rugby competition in North America. Ignite, AE Live’s internal creative arm, worked closely with the league and their production partners on the comprehensive refresh, including titles, bumpers, and in-game graphics, designed to elevate the quality of MLR broadcasts and increase viewer engagement in the emerging North American rugby market.
The new package is currently on-air on Fox Sports in the United States, MLR regional broadcast partners, and globally on therugbynetwork.com. The League chose AE Live for its proven expertise in delivering rugby broadcast graphics solutions and its knowledge of the global sports market.
AE Live led the project from the initial creative development through operational rollout and delivery, providing its world-leading rugby control and operational applications as well as full install support to MLR and its six production partners.
MLR has experienced significant growth over six seasons, and the momentum continues as the League and rugby grow throughout North America on the road to the 2031 Rugby World Cup hosted by the United States. The League evolved from seven teams in 2018 to 12 teams in 2023, featuring 11 from the United States and one from Canada. The league has already announced expansion teams to debut in the forthcoming season.
The collaboration with MLR represents the latest high-profile sports organization to rely on AE Live’s graphics expertise. AE Live delivers a full range of production technologies and services, from traditional broadcast graphics to augmented reality and virtual solutions designed to resonate with global audiences.
The company’s graphics and data packages can also seamlessly integrate sponsorship opportunities to create additional revenue streams for rights-holders and broadcasters.
