The Society of Motion Picture and Television Engineers (SMPTE), in collaboration with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), announced the publication of a comprehensive report on the impact of Artificial Intelligence (AI) on the media industry.
This report marks the culmination of efforts by a task force dedicated to AI standards in media, initiated in 2020.
Evolution of AI Perception
Fred Walls, an AMD Fellow and co-chair of the task force, reflected on the initial skepticism and concerns surrounding AI in the media sector. He noted the shift in perception over the past years, highlighting the growing recognition of AI’s potential to revolutionize various stages of media production, from preproduction to distribution and consumption. Walls emphasized the report as a valuable resource for those seeking to understand AI’s applications in media, along with the significance of standards and ethical considerations.
Report Highlights
The document serves as a primer for media professionals, offering insights into AI and Machine Learning (ML) technologies, their anticipated impact on the media landscape, ethical considerations, and the importance of establishing standards for AI/ML’s integration into the industry.
Future Prospects and Importance of Standards
SMPTE President Renard Jenkins voiced expectations for AI’s continued exponential growth and adoption across the media industry in 2024. He stressed the necessity of assessing AI’s broader implications to ensure responsible and beneficial integration. Jenkins lauded the report for its forward-looking analysis, deeming it crucial for the industry’s adaptation to AI advancements.
News source: https://www.smpte.org/
