IBC 2024: AI vs Creativity – Who dares wins…

Damien Viel
Damien Viel Image source: IBC

Huge gains can be made through digital transformation, and the implementation of AI across the content industry, but how can producer distributors capitalise on innovation without threatening the creativity they were built on.

This session explores how the likes of Banijay Entertainment are leaning on the value potential of AI at scale, while safeguarding the art of storymaking globally.

Speakers: 
Damien Viel, Chief Digial and Marketing Officer – Banijay Entertainment

Interviewer
Mohit Rajhans, Media Veteran, Speaker, and Consultant – ThinkStart / ImagesInSound, Canada

Mohit Rajhans
Mohit Rajhans Image source: IBC

About IBC 2024

IBC2024, set to take place from September 13-16 at the RAI Amsterdam, is a major event for the global media and entertainment industry. This year’s conference and exhibition will focus on transformational technology and evolving business models, with a strong emphasis on AI, 5G, OTT & streaming, and cloud technologies. The event will bring together over 43,000 professionals, including broadcasters, content owners, and technology providers, to explore the latest trends and innovations in the industry. IBC2024 will also feature a new AI Tech Zone and an expanded Content Everywhere area.

News source: IBC

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