AJA ColorBox Achieves RED Certification – the topic of the latest episode of the weekly program on cinema and TV news, “360 Seconds. Broadcast News & Commentary”
Hosts: Philip Grossman, host and co-producer at Visionaries; Mary Ann Seidler, owner of First Light Media and consultant for multiCAM Systems and Telos Alliance; and Maria Kholodova.
The live broadcast of the program “360 Seconds. Broadcast News & Commentary” took place on December 4, 2023.
Maria: AJA Video Systems’ ColorBox, a pivotal color management tool, has received the first-ever RED Certification. This enhances its compatibility with RED cinema cameras, significantly advancing film and television production workflows.
Philip, what are your thoughts on this?
Philip: Certainly. I have experienced Red certification with a couple of products in the past. Red, like all camera brands such as ARRI and Sony, has its unique color science. What Red prides itself on, and what this box facilitates, is the accurate representation of colors as captured by the camera. Typically, on a set, you might get Rec 709 output from a Red camera. However, Red aims to provide a more precise conversion, allowing those in the video village to see exactly what is being captured by the camera, thereby simplifying the process.
With AJA being a leader in this industry, especially in this type of device, it will greatly benefit Red shooters and productions using Red cameras. It enables a more accurate live view of what the camera is capturing, particularly in live broadcast environments. This device also aids immensely by allowing the use of a lookup table to adjust colors and match all your cameras. It’s an unsung hero in the color workflow space. So, achieving Red certification is a significant milestone for them.
Production – TKT1957 LLC.
Media Partner – Cine Gear Expo.
360 Seconds. Broadcast News & Commentary
The weekly show, focusing on the latest products and solutions in the global TV and film industry, features insights and analysis from top experts. Released every Monday within the TKT1957 network, the program can be found on the YouTube channel, social media groups, and the tkt1957.com website. Engage with the content, view the episodes, and participate in the conversation by leaving your questions in the comments section!
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