Alexander Shatirishvili, Chief of the IT Department at Rustavi 2 channel, Georgia, in the final review of TKT1957 with key perspectives and forecasts from leading experts in the television, broadcasting, and film industry worldwide.
1. What trends will shape the industry in the next 5 years?
I believe the trend is towards a critical decrease in the audience of traditional television. Such TV channels will be fighting for survival. It is very likely that many will transition to subscription-based models to compensate for the declining advertising revenue. The most crucial aspect for news channels will be combating fake news and misinformation: audience trust is the only key to continued existence.
2. Which technologies and solutions hold the most promise, and which ones may face challenges?
In terms of promise, the unequivocal answer is the use of artificial intelligence:
- Data analysis
- Content personalization
- Automation of processes such as news gathering, processing, and distribution.
Regarding technologies with limited prospects, it may involve any technology that requires significant changes in consumer content consumption devices, such as virtual reality (VR) and holographic television. A prominent example of this is the failure of 3D.
3. What ambitious plans and goals does your company have in 2024?
The company always strives to develop and enhance its technical infrastructure, improve the quality of streaming video platforms, and so on.
Full year-end review here
