Alexey Ermishin: JoyMechanix: We will see a significant increase in low-budget content

Alexey Ermishin, director of JoyMechanix, in the TKT1957 survey «The year 2030: AI or engineer?».

1. How will the broadcasting industry and broadcast technologies change in the next 5 years?
2. If we model the world of broadcasting and broadcast tech in 2030, what role will AI play?
3. How will AI change your business segment?
4. Which professions will AI displace in the broadcasting technology industry by 2030?

1. Over the next five years, the broadcasting industry will continue to follow trends that have already begun in recent years. The main changes include:

Decrease in cost and improvement in broadcast quality: 

Access to better technologies will become more widespread due to reduced costs for equipment and software. This will lead to an overall improvement in broadcast quality and expansion of its capabilities.

Increased automation:

Automation of processes will become more significant, leading to fewer jobs at large events. However, this will also improve efficiency and reduce production costs.

Growth of low-budget content:

We will see a significant increase in low-budget content, which will lead to the emergence of a large number of new market participants. Those who can effectively produce high-quality content in large volumes will become industry leaders.

2. By 2030, artificial intelligence (AI) will play a significant role in the broadcasting industry. The main changes include:

Automation of routine tasks: 

AI will be able to automate many routine processes, such as editing, processing and distributing content, which will reduce production time and operating costs.

Analysis and forecasting: 

AI will become an important tool for analysing audience data and predicting trends, allowing companies to more accurately determine development strategies and adapt their content to audience demands.

At the same time, the speed of content production will have to increase significantly. And this will not be an achievement, but rather a necessary measure to maintain relevance in the hurricane of trends.

4. In the field of robotics, artificial intelligence will primarily significantly enhance equipment capabilities, enabling the creation of partially or fully automated camera equipment.
5. By 2030, AI is likely to displace or significantly transform several professions in the broadcasting industry:

Operators:

Robotic systems with AI can replace operators, especially in standard and repetitive tasks such as filming events and automated camera control.

Editors: 

AI will be able to perform many tasks related to content editing and assembly, reducing the need for a large number of specialists in this field.

Directors: 

AI will simplify many aspects of directing, such as scene planning and frame management, which may reduce the requirements for the skill level and number of directors on a project.

All the opinions of industry leaders can be seen in the survey “Year 2030: AI or Engineer?”.