Amagi, a leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced its collaboration with ABP Network, one of India’s largest media groups.
This partnership will enable ABP Network to deliver its Free Ad-Supported Streaming TV (FAST) channels globally on platforms such as Samsung TV and Xiaomi.
Utilizing Amagi’s Cloud-Based Solutions
ABP Network will use Amagi’s cloud-based solutions to streamline content management and distribution for its FAST channels. Amagi’s CLOUDPORT solution simplifies ad and content replacement, enabling ABP Network to customize its offerings for different regions worldwide. This reduces manual intervention and ensures content compliance with local requirements, creating a smooth workflow for precise content delivery across borders.
Amagi CONNECT and Global Distribution
Amagi CONNECT is a comprehensive solution that connects content providers with TV platforms, facilitating the distribution and monetization of FAST channels. It enhances global streaming content discovery, connectivity, and revenue generation, contributing significantly to the growth of FAST services.
Comments from Leadership
Mr. Avinash Pandey, CEO of ABP Network, expressed enthusiasm about the long-term partnership with Amagi. He highlighted the successful collaboration, stating, “With this association, we will be able to harness the power of CTV and FAST, reaching wider audiences and monetizing our content effectively. We look forward to continuing our fruitful partnership, driving the future of media together.”
Monetization and Analytics
ABP Network will also leverage Amagi’s SSAI technology for effective inventory monetization, while Amagi CONNECT will help expand its reach to new audiences via established CTV platforms. Additionally, Amagi’s ANALYTICS dashboard will provide valuable insights to inform ABP Network’s inventory and content planning strategies.
Future Prospects
Srinivasan KA, Co-founder and Chief Revenue Officer at Amagi, expressed excitement about the partnership, stating, “This collaboration is a pivotal moment as ABP Network pursues international expansion. Our extensive global reach and leadership in the FAST space will support them as they launch FAST channels in India and expand to the U.S., Middle East, and Africa. Our deep knowledge and tailored solutions will help them achieve their strategic goals, connecting with audiences worldwide.”
About Amagi
Amagi is a media technology company that provides cloud-based solutions for broadcast and connected TV (CTV). Founded in 2008 and headquartered in Bengaluru, India, Amagi offers services including content creation, distribution, and monetization for live, linear, and on-demand channels.
About ABP Network
ABP Network is a leading media conglomerate in India, known for its extensive news and entertainment coverage across various platforms, including television and digital media. The company operates multiple popular news channels in different languages, such as ABP News (Hindi), ABP Ananda (Bengali), ABP Majha (Marathi), ABP Asmita (Gujarati), ABP Sanjha (Punjabi), and ABP Ganga (Hindi).
News source: https://www.amagi.com/newsroom/abp-network-expands-global-presence-with-amagis-cloud-based-streaming-technology
