Amagi ADS PLUS, a premier marketplace for premium Connected TV (CTV) advertising developed by Amagi, a leading SaaS technology company in the CTV and Free Ad-Supported Streaming TV (FAST) sector, has entered into a strategic partnership with ShowHeroes, a key figure in digital advertising worldwide.
This collaboration signifies a crucial development for Amagi ADS PLUS, enhancing its European market presence and outreach, particularly in Germany, Spain, France, and the UK.
Expanding Capabilities and Reach in Europe
ShowHeroes has established itself as a pioneer in the European Union by offering innovative and captivating advertising solutions. With this partnership, ShowHeroes aims to augment its advertising solutions, providing advertisers with more sophisticated options and broader coverage across the European territory. This move is anticipated to benefit both parties, leveraging their strengths in the digital advertising landscape.
Commitment to High Advertising Standards
Amagi is recognized for its dedication to setting high advertising standards through its Commitment to Certification and the adoption of the Transparency and Consent Framework (TCF). This commitment ensures a secure advertising environment on Amagi ADS PLUS, safeguarding user data and aligning with industry standards. The adherence to TCF promotes trust and accountability in advertising practices.
Executives’ Perspectives on the Partnership
James Smith, the Executive Vice President & General Manager of ADS PLUS at Amagi, expressed enthusiasm about the partnership with ShowHeroes, emphasizing shared values of innovation and excellence in CTV advertising. Sarah Lewis, the Global Director of CTV at ShowHeroes, also highlighted the importance of this collaboration in advancing advertising quality and transparency through adherence to TCF standards. Both leaders see this alliance as a step forward in enhancing advertising experiences for brands and audiences.
Implications of the Strategic Alliance
This partnership marks a significant milestone in the business strategies of both Amagi ADS PLUS and ShowHeroes, underscoring their joint commitment to innovation, excellence, and high standards in the dynamic digital advertising industry. The collaboration is built on Amagi’s robust FAST platform foundation, known for its extensive content creation, distribution, and ad insertion capabilities, supporting over 110 million hours of viewing and generating more than 1 billion ad impressions. Through ADS PLUS, Amagi leverages its comprehensive network with premium CTV content owners, creating a marketplace that connects content creators with leading advertisers, facilitating mutually beneficial relationships.
News source: https://www.amagi.com/
