This collaboration will leverage Amagi NOW, Amagi’s cloud media platform, which provides automated workflows, media asset management, and streamlined distribution and monetization tools.

Expanding Asian Content on FAST Platforms

The partnership targets increased global exposure for Asian content on international Free Ad-supported Streaming TV (FAST) platforms. Through the Amagi CONNECT network, which has partnerships with global platforms, allrites will distribute single-IP channels, giving international viewers access to a broad selection of Asian entertainment.

Statements from Amagi and allrites

According to Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi, this partnership supports allrites in reaching a wider audience and bringing diverse content to a global market. Riaz Mehta, CEO of allrites, noted the importance of this collaboration, emphasizing their commitment to innovative, quality content distribution across platforms.

Operational Advantages for allrites

With the support of Amagi’s cloud infrastructure, allrites will benefit from enhanced scalability and revenue growth through targeted advertisements and other monetization strategies. This arrangement allows allrites to streamline channel launches and efficiently manage operations, allowing platform focus on expansion.

Opportunities for Platforms

This partnership highlights the rising demand for Asian content in global markets and offers platforms new opportunities to engage audiences. Benefits include:

• Developing Global Channel Brands: Platforms can enhance appeal with distinctive channels.
• Tailoring Programming: allrites provides targeted programming to meet diverse audience preferences.
• Access to Exclusive Content: Platforms receive high-quality Content-as-a-Service (CAAS) and partnerships with major studios.
• Precision in Launches and Marketing: allrites ensures strategic marketing for channel launches.
• Operational Efficiency: allrites manages day-to-day operations, freeing platforms to focus on growth.

Amagi’s Client Portfolio

Amagi’s channel creation, distribution, and monetization solutions are used by prominent industry names such as A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.