Amagi, a provider of cloud-based SaaS technology for Connected TV (CTV), has announced a strategic partnership with Anoki, Inc., a company specializing in AI-powered contextual CTV advertising.

This collaboration aims to advance contextual advertising for free ad-supported streaming TV (FAST), leveraging AI to transform the CTV industry.

Enhancing Contextual Advertising with AI

Anoki’s ContextIQ platform will integrate with Amagi’s services to generate contextual scene-level metadata on selected content. This multi-model generative AI goes beyond genres and text analysis to ensure hyper-relevant ad placements, targeting the right audience at the optimal time. ContextIQ also evaluates scene suitability based on brand safety standards and adheres to privacy regulations by focusing on content rather than viewer data.

Future Innovations and Collaborations

The partnership between Amagi and Anoki aims to introduce new possibilities to the CTV advertising landscape. The companies plan to collaborate on AI-powered innovations to develop new ad formats, enhance viewing experiences, and improve content monetization in the growing CTV space.

About Amagi

Amagi is a provider of cloud-based SaaS technology for media and entertainment, specializing in solutions for Connected TV (CTV). Founded in 2008, the company offers a range of products, including cloud-based automation and playout platforms (Amagi CLOUDPORT), video-on-demand delivery workflows (Amagi ON-DEMAND), and viewership and ad analytics (Amagi ANALYTICS). Amagi serves a diverse client base, including advertisers, content owners, and broadcasters, with operations in multiple locations globally, including Bengaluru, New York, and Santa Monica.

News source: Amagi