Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced a strategic integration with Applicaster, a leading streaming application management platform.
This collaboration empowers clients to efficiently manage the complete application lifecycle, from building to distributing streaming apps across major platforms, eliminating the need for extensive coding or engineering.
Seamless Content Connection with No Coding Required
Amagi clients can now seamlessly connect their content without the necessity for code or engineering expertise. This feature facilitates the swift distribution of Video-On-Demand (VOD) and digital linear content across various platforms.
Flexible Branding Options for Enhanced Customization
Clients have the flexibility to choose from a set of pre-designed screens/layouts with just their logo and branding. The collaboration offers a joint starter package or a professional version for complete brand customization.
Rapid Time to Market for Content Creators
The partnership between Amagi and Applicaster enables a hassle-free process for content creators to swiftly launch their channels on branded apps for the Web, iOS, Android, HTML cTV, and Roku, ensuring a quick time to market.
Budget-Friendly Solutions for Low-Risk Content Distribution
A low-risk starter package is provided to clients, offering a cost-effective solution for content distribution. The collaboration aims to make content distribution accessible to a wide range of clients, regardless of their budget constraints.
Scalable and Adaptable Framework for Growing Business Needs
The joint solution ensures scalability, flexibility in budget options, and a growing feature set to accommodate evolving business needs. This framework is designed to support customers’ streaming and content distribution capabilities as their businesses expand.
Comprehensive Streaming and Monetization Solution
Amagi and Applicaster’s collaboration provides a comprehensive streaming and monetization solution across all tiers and needs. The goal is to offer a quick, stress-free, and cost-effective method for content creators to distribute their channels across multiple platforms.
Shortening Time to Revenue and Strengthening Customer Relationships
Daniel Marshall, Executive Vice President, Sales (Global SaaS) at Amagi, emphasizes that the joint solution aims to shorten the time to revenue for customers, foster stronger customer relationships, assist clients in growing their business, and secure a competitive position in the industry.
News source: https://www.amagi.com/
