Amagi, a leading provider of cloud-based SaaS technology for broadcast and connected TV, has announced a partnership with Argoid AI, an AI solutions specialist, to enhance its Amagi PLANNER product with AI-powered scheduling automation.
This technology aims to help programmers of FAST channels effectively schedule content to attract and maintain viewer interest.
Challenges in the FAST Market
The rapidly expanding global FAST market faces obstacles including the management of numerous channels across different regions. These regions each have intricate requirements related to content rights and platform-specific needs, complicating programming efforts. Through this partnership, Amagi PLANNER will utilize Argoid AI’s expertise in machine learning and AI to analyze data such as viewership trends, content preferences, and social trends, to provide AI-based scheduling suggestions to improve channel programming efficiency.
Leadership Insights
Baskar Subramanian, Co-founder and CEO of Amagi, remarked that this partnership cements Amagi’s role as a pioneer in TV program scheduling. The integration of Argoid AI’s capabilities is expected to enhance scheduling effectiveness, boost viewer satisfaction, and foster business growth for their clients.
Gokul Muralidharan, CEO and Co-Founder of Argoid AI, expressed enthusiasm about the collaboration, stating that their AI tools combined with Amagi PLANNER will enable schedulers to make informed, data-driven decisions, enhancing the viewing experience for audiences.
Strategic Balance and Industry Impact
The initiative also emphasizes maintaining a strategic balance between automation and creative freedom, allowing schedulers to manually adjust programming during key timeslots. Amagi PLANNER is set to be a significant asset for executing sophisticated scheduling strategies.
Addressing the industry’s shortage of skilled TV schedulers, this collaboration aims to fulfill the growing need for AI-enhanced tools that reduce scheduling burdens and maximize efficiency with minimal manual intervention.
About Amagi
Amagi Media Labs Pvt Ltd, established in 2008 and headquartered in Bangalore, India, is a leading provider of cloud solutions for the media and entertainment industry. The company specializes in a range of cloud-managed live and on-demand video infrastructure for TV and OTT platforms. Amagi offers products like Amagi CLOUDPORT, a cloud-based automation and playout platform; Amagi ON-DEMAND, for video-on-demand delivery; Amagi ANALYTICS, a viewership and ad analytics platform; and Amagi PLANNER, for content planning and scheduling.(Amagi)
News source: https://www.amagi.com/
