Amagi collaborates with Cineverse to offer comprehensive FAST solutions for Video Service Providers starting January 2024.
In a strategic move, Cineverse Corp. (NASDAQ: CNVS) and Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, have announced a commercial partnership to provide an integrated end-to-end FAST (Free Ad-Supported Streaming TV) kit for Video Service Providers (VSP). This collaboration combines Amagi’s acclaimed SaaS solutions with Cineverse’s Matchpoint Suite and content services, targeting a launch in January 2024.
This partnership builds on the existing relationship between the two companies, which dates back to 2018. The new joint offering aims to address the numerous challenges faced by VSPs, including FAST Platforms, TV OEMs, SVOD apps, and Telcos/cable companies, particularly as they look to initiate or expand their FAST streaming operations.
The comprehensive FAST kit is designed to facilitate VSPs’ entry into the FAST market with minimal effort. It includes a vast array of FAST content for major markets, ensuring a broad and appealing selection for various viewer preferences. The partnership leverages both companies’ expertise in sales and marketing, offering enhanced capabilities and collective knowledge in FAST marketing to both new and existing customers.
Tony Huidor, Chief Technology Officer of Cineverse, emphasizes the partnership’s value in enhancing service excellence and creating meaningful viewer experiences. This collaboration isn’t just about merging technologies; it’s about enriching the overall viewer experience with a high-quality, integrated service offering.
Echoing this sentiment, Srinivasan KA, Co-founder and Chief Revenue Officer at Amagi, expressed enthusiasm about the partnership. He highlighted Cineverse’s proficiency in content acquisition, editorial, and their VOD suite as a perfect match for Amagi’s technological prowess. The joint FAST Kit is presented as the ideal solution for those seeking to launch and scale a FAST service effectively, without the burden of new costs and resources. Amagi and Cineverse’s alliance promises to be a game-changer in the FAST services sector, offering an innovative, comprehensive solution for a rapidly evolving market.
News source: https://www.amagi.com/
