The event is set to take place on March 5, 2024, in São Paulo, Brazil, marking its debut in Latin America. The conference is organized in partnership with AD Digital, a key player in the Brazilian Media and Entertainment sector and a significant ally of Amagi in the region.

A Meeting Point for Industry Giants

The conference is expected to be a cornerstone event for leading figures in the Media & Entertainment (M&E) industry, gathering a comprehensive network of publishers, platforms, agencies, brands, and content owners. The focus will be on exploring the Free Ad-Supported Streaming TV (FAST) Channels, led by Connected TV (CTV), highlighting the potential and challenges within Latin America’s fast-developing FAST ecosystem.

Comprehensive Agenda for Attendees

Participants will have access to a broad spectrum of topics, including:

• The prospects and hurdles for FAST in Latin America
• The dynamics of CTV Advertising
• Strategies for scaling businesses within the FAST domain
• The role of FAST as a supplementary revenue stream to subscription models
• Projections on the future landscape of FAST

Event Details

• Date: March 5, 2024
• Time: 8:30 am – 6:00 pm
• Location: Hotel Renaissance, Alameda Santos, 2233, São Paulo, Brazil

The speaker lineup features top executives from renowned entities like Globo, Samsung TV Plus, UOL, Tastemade, Google TV, Claro, SBT, Magnite, and more.

Organizers Share Their Enthusiasm

Ronaldo Dias, Sales Director-Hispanic Americas at Amagi, expressed excitement about bringing the AmagiFAST Conference to Latin America in collaboration with AD Digital. He emphasized Amagi’s leading role in the evolving FAST sector and its commitment to enriching the local media landscape with vital tools and opportunities.

Daniela Souza, CGO of AD Digital, highlighted the shift in Brazil’s streaming market towards FAST, crediting the collaboration with Amagi since 2022 for enhancing their understanding and potential of this business model. She anticipates the conference will foster comprehensive discussions beneficial for the entire value chain.

Vanessa Delgado, Head of FAST/Adtech at AD Digital, also shared her anticipation for the event as a pivotal platform for sharing insights, trends, and best practices in the FAST ecosystem. The conference aims to unite industry leaders and innovators to promote growth and innovation in Brazil and across Latin America.

News source: https://www.amagi.com/