Amagi Global FAST Report: Continued Double-Digit Growth

Comparing growth rates between the 10th and current edition, the analysis reveals sustained advancement across key metrics, with notable increases in channel growth (28% vs. 25%), ad impressions (35% vs. 28%), and hours of viewing (42% vs. 26%). This reaffirms FAST’s position as the fastest-growing business model in the streaming ecosystem.

The report sheds light on content preferences and viewing habits across regions, emphasizing the importance of understanding regional nuances to drive growth and engagement within the FAST ecosystem.

Key findings include:

Continued growth in FAST viewership, outpacing SVOD and AVOD models.
Diversification of content offerings, with entertainment leading in EMEA and LATAM.
The significance of owned and operated channels in enhancing viewer engagement.
Significant increases in ad impressions, reflecting growing advertiser confidence.
FAST’s ability to address the paradox of choice, enhancing viewer satisfaction and ad revenue.

An on-demand webinar is offered for those interested in delving deeper into the findings. Amagi continues to provide comprehensive insights to aid media companies, advertisers, and ecosystem players in navigating the evolving media landscape.

Amagi offers solutions for channel creation, distribution, and monetization, with a diverse clientele including major networks and streaming platforms.

About Amagi

Amagi Media Labs Pvt Ltd, established in 2008 and headquartered in Bangalore, India, is a leading provider of cloud solutions for the media and entertainment industry. The company specializes in a range of cloud-managed live and on-demand video infrastructure for TV and OTT platforms. Amagi offers products like Amagi CLOUDPORT, a cloud-based automation and playout platform; Amagi ON-DEMAND, for video-on-demand delivery; Amagi ANALYTICS, a viewership and ad analytics platform; and Amagi PLANNER, for content planning and scheduling(Amagi)

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