Amagi, a leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has teamed up with Samsung TV Plus and news publisher LeadStory to introduce a personalized FAST channel.
This initiative, called “Your News Channel by LeadStory,” utilizes patent-pending technology from Amagi.
Launch in Australia and New Zealand
The new channel has been launched in Australia and New Zealand, offering viewers the ability to personalize their news experience. Users can select preferred news categories and filter out unwanted topics. This feature is made possible through the Amagi NOW SaaS platform, ensuring flexibility and scalability for tailored content delivery.
Statements from Amagi and Samsung TV Plus
Srinivasan KA, Co-Founder and Chief Revenue Officer of Amagi, emphasized that this collaboration marks a step toward FAST 2.0, where the channel experience is personalized for each consumer. Ed Love, Head of Business Development at Samsung TV Plus, noted that the personalized news feed aligns with the growing global demand for customized content.
Content and Aggregation
The “Your News” channel aggregates video news content from publishers such as CNN, CNBC, Reuters, Euronews, and Network Ten, presenting it in a one-hour rolling feed.
LeadStory’s Vision
Cam Price, Co-Founder and CEO of LeadStory, described the new channel as a significant change in broadcast news, empowering viewers with more control over their news consumption.
Background of LeadStory
LeadStory was co-founded by former Channel Seven journalist Cam Price and software engineer Cheyne Wallace in 2021. The platform reaches over 7 million people monthly through channels on Samsung TV Plus, Rakuten, and LG Channels.
Amagi’s Role in the Industry
Amagi offers solutions for channel creation, distribution, and monetization, serving clients like A+E Networks UK, ABS-CBN, DAZN, NBCUniversal, and others.
About Amagi
Amagi, founded in 2008, is a cloud-based SaaS company that provides solutions for media and entertainment. It offers technologies for channel creation, distribution, and monetization, including services for broadcast TV, connected TV (CTV), and free ad-supported streaming TV (FAST) platforms. Amagi’s core products include CLOUDPORT, a cloud-based automation and playout platform, and tools for video-on-demand (VOD) delivery, content analytics, and dynamic ad insertion.
