Amagi, a leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), has been selected by Lionsgate for FAST (Free Ad-Supported Streaming TV) playout and global deliveries after extensive vendor testing.
This partnership aims to utilize Amagi’s advanced cloud technology to enhance Lionsgate’s global content delivery capabilities and facilitate the rapid launch of new channels.
Expanding Lionsgate’s Channel Lineup
Chase Brisbin, EVP of International SVOD Sales and Head of Global Channels at Lionsgate, highlighted the benefits of the partnership: “Our collaboration with Amagi allows us to expand our FAST portfolio, optimize content monetization, and deliver TV-like viewing experiences. We recently launched two new channels, Nash Bridges and The Conners, with more planned both in the U.S. and internationally. Amagi’s cloud solutions and support are crucial for managing this scale globally.”
Leveraging Amagi’s Cloud Technology
Lionsgate, known for its extensive library of popular titles such as “John Wick,” “The Hunger Games,” “Mad Men,” “Weeds,” and “Nashville,” will utilize Amagi’s technology to create and manage a variety of multi-program and single IP channels.
Lionsgate employs several Amagi platforms including:
- CLOUDPORT: A cloud-based automation and playout platform.
- PLANNER: A cloud-based content planning and TV channel program scheduling platform.
- THUNDERSTORM: An SSAI & Analytics platform.
- ADS PLUS: A real-time CTV advertising marketplace outside the U.S.
This suite of solutions enables Lionsgate to efficiently manage, deliver, and monetize linear and VOD content for two dozen channels globally.
Support for Rapid Expansion
Srinivasan KA, Co-Founder & Chief Revenue Officer at Amagi, commented, “Amagi’s infrastructure and team are uniquely positioned to support Lionsgate’s rapid expansion. Our collaboration sets a new industry standard, allowing content studios to maximize their content library, expand reach, attract new viewers, and increase revenues.”
Amagi’s Global Presence
Amagi provides a comprehensive suite of channel creation, distribution, and monetization solutions. Its global client base includes companies like ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel.
About Lionsgate
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations and the STARZ premium global subscription platform, bringing a unique and varied portfolio of entertainment to consumers around the world. The company’s film, television, subscription, and location-based entertainment businesses are backed by a more than 20,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.
About Lionsgate Studios
Lionsgate Studios (NASDAQ: LION) is one of the world’s leading stand-alone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse, and a film and television library exceeding 20,000 titles, all driven by Lionsgate’s bold and entrepreneurial culture.
News source: Amagi
