In his new role, Bhardwaj will focus on promoting Triveni Digital’s ATSC 3.0 solutions to Indian broadcasters. This move reflects Triveni Digital’s commitment to assisting regional customers in adopting NEXTGEN TV technology.

Leadership and Experience

Mark Simpson, president and CEO of Triveni Digital, stated that Bhardwaj’s extensive experience and deep understanding of the Indian broadcast industry make him a valuable addition to the team. With India’s plans to implement ATSC 3.0 technology by 2025 and launch direct-to-mobile-based broadcast services by the end of 2024, Bhardwaj’s appointment is timely and strategic.

Background

Bhardwaj brings over 15 years of experience in driving growth, building strategic partnerships, and leading teams in the broadcast and media industry. Along with his new role at Triveni Digital, he will continue as the director of sales for Jampro Antennas, managing sales operations across South Asia, the Middle East, and East Africa. His industry knowledge and experience in market penetration and account management will support Triveni Digital’s expansion and revenue goals in the APAC region.

Bhardwaj’s Statement

Bhardwaj expressed his excitement about joining Triveni Digital, highlighting his intent to leverage his experience in the Indian broadcast industry and strategic planning to expand Triveni Digital’s presence in the APAC markets and aid broadcasters in transitioning to the ATSC 3.0 standard.