Appear Supports Live Broadcasts for Global Sports Events

Appear’s CEO, Thomas Bostrøm Jørgensen, emphasized the vast audience that sports broadcasters will connect with this summer. He stated, “From football and tennis to motorsport and international multi-sport events, it is remarkable to consider the scale of the audience sports broadcasters will reach this summer.” He highlighted that live sports significantly drive global media viewership, with sports fans being particularly loyal. The need for technology infrastructure that can meet the growing demands for more immersive and higher-quality sports experiences is essential. Appear’s solutions are chosen because they support increased content monetization and higher production value in an efficient and sustainable manner.

Efficiency and Sustainability in Media Processing

Appear’s media processing and content delivery solutions enhance fan experiences through streamlined, cost-effective, and environmentally sustainable operations. Their compact modular design allows for multiple functions within a single footprint, making them adaptable for various live production scenarios. This density reduces the required rack space and on-site power consumption, while also lowering shipping costs and emissions for field acquisition kits by over 80%.

Appear’s Market Leadership

Jørgensen continued by asserting the market-leading capabilities and reputation of the Appear X Platform, which make it the preferred choice for premium global sporting events. The ongoing collaboration with leading sports broadcasters ensures that billions of sports fans will enjoy high-quality live sports experiences throughout the summer. Appear is dedicated to helping customers deliver top-notch live sports broadcasts with the highest production value.

Flexibility and Comprehensive Solutions

Appear’s media processing and delivery solutions provide exceptional flexibility, density, and cost-efficiency. The Appear X Platform empowers broadcasters and service providers to facilitate live contributions with advanced remote production and distribution workflows worldwide. Integration with industry standards such as HEVC/AVC, ST-2110, JPEG-XS, NMOS, and high-capacity SRT, along with various processing functionalities, Network Address Translation (NAT), and firewall features, ensure a comprehensive and resilient solution for content delivery.