Appear, a prominent player in live production technology, has announced the launch of its new media processing software architecture, the Appear VX Software Platform, at IBC2024.
The VX platform is designed to address current and future broadcast workflow needs by providing agility and flexibility to its users. It allows customers to efficiently create next-generation software production workflows that distribute functionality across multiple infrastructures and connected hardware solutions while maintaining the performance, resiliency, and ultra-low latency offered by today’s hardware platforms.
Live Demonstrations at IBC2024
At IBC2024, visitors to Appear’s booth (1.B41) will have the opportunity to witness live demonstrations of the VX Platform. Key demonstrations include:
The contribution of live action from stadium to studio for AVC, HEVC, and JPEG XS, with ARQ (Automatic Repeat reQuest) protection.
Hyper-efficient distribution of affiliate feeds using Appear’s advanced SRT application, deployed both in the cloud and on cost-effective, fully redundant off-the-shelf hardware.
Next-generation node-based workflow management.
Integration with Prometheus and Grafana for real-time monitoring of system metrics.
VX Platform Features
The VX platform is equipped to meet the challenges of fully IP-based infrastructure with several features, including:
End-to-end workflows with a unified support management structure, ensuring compatibility between Appear and third-party hardware, software, and cloud deployments.
Simplified operations through a single, unified user experience and API.
Low latency media processing and delivery functions with rapid stream and channel setup.
Flexibility in software deployment across various environments, optimizing infrastructure return on investment (ROI).
Easy versioning support and lifecycle management to enhance operational efficiency.
Seamless scaling to accommodate fluctuating and peak processing demands, with a pay-as-you-use billing model.
Company Statements
Thomas Bostrøm Jørgensen, CEO of Appear, highlighted that the VX platform complements Appear’s existing modular X Platform by offering media processing functions in individual software modules. This new platform allows broadcasters and operators to quickly build, adapt, and manage production workflows with flexibility.
Andy Rayner, CTO of Appear, emphasized the industry’s need for agility and the ability to mix and match on-prem hardware with multiple cloud solutions. The VX Platform addresses these needs by enabling media and entertainment businesses to deploy software-driven workflows across various platforms and hardware solutions, offering greater flexibility and control.
About Appear
Founded in 2004, Appear is based in Oslo, Norway, and specializes in live production technology, focusing on high-capacity solutions for media processing and content delivery. The company was established by former employees of Tandberg Television, leveraging their expertise in video distribution to create innovative solutions in the broadcast industry. Appear has become a significant player in live production, providing modular and versatile platforms that address the evolving needs of the media, entertainment, and sports industries.