APX brings together technology, services, and operational support tools to help media organizations efficiently manage high-value content in live production.

Shift to Solutions Provider

With APX, Appear transitions from being a product technology vendor to becoming a provider of integrated solutions. This suite is built to improve operational efficiency and support long-term collaboration with minimal risk. APX is positioned as a next-generation tool for media processing, offering customers the flexibility to adopt a multi-vendor approach while addressing current and future production challenges.

Strategic Vision for APX

Thomas Bostrøm Jørgensen, CEO at Appear, explained that APX reflects Appear’s growth and the increasing complexity that customers face in the global media landscape. The company aims to help customers overcome operational, technical, and business challenges by combining best-of-breed technologies. Jørgensen emphasized that APX is designed to meet today’s media processing needs while preparing the industry for future advancements.

Key Features of APX

APX includes a mix of hardware, cloud-based solutions, software, flexible licensing models, and professional services. This integrated approach enhances live production workflows and addresses challenges across the live video delivery chain. APX also allows customers to choose key functional components, supporting both hybrid and full-cloud production architectures. The suite ensures interoperability between different vendors’ systems, reducing the risks associated with multi-vendor environments.

Customer Portal and Estate Management

APX introduces a customer portal that offers flexible licensing and self-service access to all necessary resources, allowing businesses to scale efficiently as their needs change. Additionally, APX Estate Management provides a centralized tool for tasks such as software upgrades, health monitoring, and provisioning, reducing operational costs.

Increased Flexibility with Third-Party Integration

The APX suite integrates Appear’s X Platform and VX software with third-party products. Andy Rayner, CTO at Appear, stated that the company will continue to evolve APX by incorporating third-party solutions, maintaining its commitment to open standards. This approach will expand APX’s ability to support a growing portion of the production chain, reducing risk for customers and enhancing workflow efficiency.

Included Solutions in APX

• X Platform: A hardware-based platform with high capacity, ultra-low latency, advanced IP security, and compression features, available in 1RU (X10) or 2RU (X20).
• VX: A software framework designed for media transport and processing workflows, supporting high-value video content for cloud and datacenter-based production.

Appear’s new APX suite is aimed at increasing flexibility and functionality for live production workflows, aligning with the company’s goal to support customers in the evolving media landscape.