Ateme Set to Unveil New 3D Encoding Technology for Apple Vision Pro at NAB Show 2024

Ateme, a prominent leader in video compression and delivery solutions, has recently updated its TITAN encoders to incorporate the Gen 7 compression engine, enabling the support of Spatial Computing via the MV-HEVC standard.

This advancement allows for the delivery of stereoscopic 3D content, transforming the way viewers experience video on the Apple Vision Pro. Spatial Computing offers an immersive viewing experience, featuring 3D stereoscopic video and immersive audio that enhances the realism of virtual scenes and characters.

Ateme’s Pioneering Move

Ateme is pioneering the delivery of immersive content, providing content providers and rights owners with the tools to offer unprecedented experiences. The utilization of the MV-HEVC standard, coupled with Ateme’s expertise in multi-layer HEVC formats, guarantees seamless compatibility and high-quality 3D video on Apple Vision Pro. Anais Painchault, VP of Products, Compression & Processing at Ateme, expressed excitement about leading the way in content consumption innovation and enabling worldwide audiences to experience the benefits of Spatial Computing.

Upcoming Showcase and Panel Discussion

Ateme plans to demonstrate the capabilities of its 3D stereoscopic content encoding for the Apple Vision Pro at the upcoming 2024 NAB Show. The demonstration will take place at Ateme’s Booth in the West Hall, W1721, from April 14th to 17th. Additionally, a panel discussion titled “Streaming 3D movies to Apple Vision Pro with MV-HEVC” is scheduled for April 16, featuring notable speakers from Ateme, Apple, Disney, and Dolby Laboratories. This event will provide further insights into the technology and its potential impact on content consumption.

About Ateme

A global frontrunner in video compression and delivery, Ateme assists top-tier content providers, service providers, and streaming platforms in enhancing their viewership and subscription metrics. With a strong focus on research and development, Ateme’s solutions are designed to offer sustainable TV services, improve viewer experience, optimize ownership costs, and create new revenue opportunities through personalized content and ad insertion. Ateme is committed to technological innovation and partners with its customers to offer flexible business models that align with their financial objectives.

News source: https://www.ateme.com/

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