ATEME has announced the integration of Advanced HDR by Technicolor, a comprehensive suite of high dynamic range production, distribution, and display solutions, into its TITAN video compression offerings.
TITAN is ATEME’s high-performance video compression solution designed for broadcasters, content owners, and service providers to deliver high-quality video content efficiently across various platforms and screens.
Collaboration Details
Advanced HDR by Technicolor is a collaboration between Philips, InterDigital, and Technicolor. Valerie Allie, Senior Director of the Video Solutions Group at InterDigital, highlighted the advantages of this integration.
“Integrating Advanced HDR by Technicolor directly into TITAN streamlines the delivery of HDR live premium content in the Advanced HDR by Technicolor format, allowing for larger deployments and increased capabilities for broadcasters, including rights owners. This simplifies workflows while opening up new options for broadcasters and streaming providers to maximize and scale their HDR distribution capabilities,” said Allie.
Evolving Partnership
This announcement marks the latest development in the evolving relationship between ATEME and Advanced HDR by Technicolor.
Increased Scalability and Capabilities
In addition to available implementations of Advanced HDR by Technicolor technologies in production, playout, and file-based conversions, the integration with ATEME’s TITAN enhances scalability and deployment capabilities for broadcasters. It is now possible to leverage the capabilities of different vendors to deliver premium HDR viewing experiences to consumers. HDR content enabled by Advanced HDR by Technicolor can be delivered along with AVC, HEVC, and VVC codecs and from any SDR or HDR source content.
About ATEME
ATEME is a global leader in video compression, delivery, and streaming solutions, serving tier-one content providers, service providers, and streaming platforms. The company specializes in multi-codec encoding, scalable cloud DVR, audience-aware CDN, and dynamic ad insertion solutions. Founded in 1991, ATEME is headquartered in Vélizy-Villacoublay, France, and has a presence in 20 countries including the USA, Brazil, and China (Ateme)
About Technicolor
Technicolor, headquartered in Paris, France, is a leading multinational corporation in the media, entertainment, and communication industries. Founded in 1915, Technicolor specializes in visual effects, animation, and post-production services, catering to the film, television, advertising, and gaming sectors. The company operates under several divisions, including Technicolor Creative Studios, Connected Home, Home Entertainment Services, and Trademark Licensing (Technicolor)
News source: https://www.ateme.com/press/advanced-hdr-by-technicolor-is-fully-integrated-into-atemes-titan-offerings/
