The OTT television platform, owned by Spain’s TVUP Media Telecom S.L., live-streamed the UEFA Champions League Final using Ateme’s latest TITAN transcoding solutions.
“For several years now, reducing latency has been the holy grail when delivering sports events. It’s exciting to see that this quest has finally succeeded, and we are proud to be part of that with TVUP, helping them deliver one of the biggest football matches on the planet to its subscribers. Finally, low-latency streaming is not just a proof of concept but a reality for viewers”, – commented Cédric Pesier, sales manager in Southern Europe at Ateme.
TVUP first implemented TITAN transcoding solutions for its streaming services, including the Tivify OTT platform, in 2020. Tivify offers free access to more than 130 streaming channels, including some of the most popular channels in Spain. The UEFA Champions League Final marks the first time that Tivify used the proven CMAF features within TITAN to live-stream a football match at a latency matching broadcast levels.
Latency issues in live streams can be extremely frustrating for viewers, particularly for sports coverage, where streams typically lag around 30 seconds behind the live broadcast. Ateme’s video-delivery solutions enable low latency, bringing a vastly improved live-streaming experience to viewers by eliminating the “spoiler effect” caused by neighbors’ reactions occurring seconds before the action that triggered them is streamed to screens.
