The company will be located at booth W1721, where it plans to introduce a range of advanced solutions designed to help content and service providers enhance efficiency and reduce costs.

Enhancing Audience Engagement and Streamlining Operations

Among the featured innovations, Ateme aims to present technologies for improving audience engagement. These technologies include NextGen TV for interactive video experiences, low-latency streaming for sports, personalized viewing, and immersive audio experiences utilizing the latest codecs. Ateme is also focusing on AI and GenAI technologies for content monetization through Dynamic Ad Insertion and Free Ad-Supported TV (FAST).

To assist providers in reducing expenses, Ateme will exhibit solutions for optimizing contribution, production, and distribution workflows. These solutions are adaptable for both on-premises and cloud-based operations, including converged broadcast and OTT operations. The integration of on-premises and cloud-based systems into a unified workflow is expected to significantly cut down on infrastructure investment and operational costs.

Strategic Insights from Ateme’s Chief Strategy Officer

Rémi Beaudouin, Chief Strategy Officer at Ateme, emphasized the importance of offering solutions that not only improve user experiences but also enhance operational efficiency in a competitive market. At the 2024 NAB Show, Ateme is set to present flexible, hybrid solutions that function smoothly across various environments. Through the utilization of AI and GenAI, these solutions aim to foster better engagement and cost savings. This approach allows content and service providers to tackle industry challenges with simplified workflows and innovative business models, meeting their financial goals.

News source: https://www.ateme.com/