Ateme, a leading provider of video solutions, is excited to announce the launch of its cutting-edge Fan Engagement solution. This revolutionary offering is set to transform the way sports rightsholders in Asia monetize their content and engage with their fan base.
Ateme, a leading provider of video solutions, is excited to announce the launch of its cutting-edge Fan Engagement solution. This revolutionary offering is set to transform the way sports rightsholders in Asia monetize their content and engage with their fan base.
With the Asian continent witnessing a significant surge in sports popularity, sports rightsholders face the challenge of capturing viewers’ attention in an increasingly competitive landscape.
Powered by Artificial Intelligence and Machine Learning, Ateme’s Fan Engagement solution identifies the most captivating moments in sports events, such as the highs of goals and the drama of red cards. These magical moments are then curated and packaged into tailor-made video clips that are sent directly to fans’ devices. Whether fans are on the go with their smartphones, working on their computers, or enjoying leisure time with their connected TVs, they can access these exhilarating highlights at their convenience.
By leveraging the Fan Engagement solution, sports rightsholders can attract new viewers and convert them into loyal subscribers. Fans are enticed to download the dedicated app, providing them with a taste of the experience through a free, limited version. This serves as an initial step toward engaging fans, familiarizing them with the platform, and compelling them to unlock the full potential of the app’s features.
However, Fan Engagement goes beyond delivering video clips. Ateme has integrated interactive overlays that allow fans to access additional information about players or specific moments in the game. From learning more about a goal scorer to purchasing merchandise associated with their favorite team or player, Fan Engagement transforms the viewing experience into an immersive and interactive journey. With seamless integration of video, social media, augmented reality, and eCommerce, Fan Engagement offers a gamified platform that revolutionizes sports consumption.
One of the key advantages of Ateme’s Fan Engagement solution is its ability to gather valuable data automatically. This data provides sports rightsholders with actionable insights that drive informed decision-making for monetization strategies. By harnessing the power of AI and ML, sports rightsholders can leverage the data collected to enhance fan experiences and unlock new revenue streams.
“We are thrilled to introduce the Fan Engagement solution to sports rightsholders in Asia,” said Jean-Louis Lods, VP Media and Monetization at Ateme. “Our solution not only captivates fans with personalized highlights but also empowers rightsholders to build strong connections with their audience and explore new monetization opportunities.”
As the Asian sports market continues to grow rapidly, Ateme’s Fan Engagement solution is poised to be a game-changer. It provides an unparalleled viewing experience, enhances fan engagement, and unlocks new avenues for sports monetization.
