Ateme, a leader in video delivery solutions for broadcast, cable, DTH, IPTV, and OTT, has joined forces with Verance, a prominent global watermarking platform, to incorporate the Verance Aspect Watermarking technology into the audio component of Ateme’s TITAN transcoders.
This significant technological integration aims to expand the reach of interactive NextGen Broadcast experiences across North America, providing broadcasters with new avenues for business innovation, personalized services, and revenue generation.
Verance Aspect: Elevating NextGen Broadcast
Verance Aspect stands as a superior execution of the ATSC’s open watermarking standards, designed to activate broadcast applications by transmitting metadata and triggers essential for interactive NextGen Broadcast experiences. These experiences are made accessible through various distribution methods, including ATSC 1.0 and 3.0 over-the-air, cable/satellite, and over-the-top (OTT) services, ensuring connectivity to all connected televisions. The absence of this watermarking technology limits 80% of US households from leveraging these advanced capabilities.
Enhancing Viewer Engagement with Interactive Features
The inclusion of Verance Aspect Watermarking within Ateme’s TITAN transcoder audio chains significantly enriches the broadcast experience. It enables a variety of interactive functionalities, such as the ability to restart shows, engage in sports betting, participate in fantasy sports, receive personalized news and weather updates, enjoy targeted advertising, and access advanced emergency information. This technological advancement not only improves interactivity but also fully capitalizes on the capabilities of NextGen Broadcast, offering broadcasters innovative ways to engage viewers.
Executives Express Enthusiasm for the Partnership
Julien Mandel, Solution Marketing Senior Director at Ateme, expressed excitement about the partnership, highlighting the potential for broadcasters to develop new business models and offer personalized interactive services by integrating Verance Aspect Watermarking with Ateme’s TITAN transcoders. Similarly, Nil Shah, CEO of Verance, emphasized the collaboration’s significance in delivering personalized and engaging content experiences to viewers. He noted the partnership’s role in ensuring interoperability across all distribution paths and empowering broadcasters to unlock new content personalization and revenue generation opportunities, as well as to explore the innovative capabilities of NextGen TV.
News source: https://www.ateme.com/press/ateme-transcoders-integrate-verance-aspect-watermarking/
