In a significant development within the digital cinematography sector, Nikon Corporation’s acquisition of RED.com, LLC has been met with enthusiasm from Atomos.
Jeromy Young, the Co-founder and newly appointed Managing Director and CEO of Atomos, has expressed strong support for the merger, citing it as a harbinger of innovation in the industry.
A History of Collaboration and Innovation
Atomos has a longstanding relationship with both Nikon and RED, having worked closely with each on various projects. Young praised Nikon for their early adoption of suggestions from Atomos, notably their decision to provide a clean HDMI feed from their DSLRs. This move was instrumental in the creation of the Ninja monitor-recorder, a product that significantly contributed to Atomos’s success and reputation in the market.
Furthermore, Atomos’s collaborations with RED have been pivotal in promoting the adoption of RAW video, establishing it as a new benchmark in digital production workflows.
Anticipation for Future Innovations
With the acquisition, Young anticipates a surge of new developments resulting from the fusion of Nikon’s image processing and optical technology with RED’s expertise in compression technology and color science. He believes this combination will lead to advancements that will benefit digital cinematography and exceed the collective achievements of the two companies separately.
Looking Forward to NAB
The upcoming NAB event is highlighted as a focal point of excitement, where the impact of this acquisition is eagerly awaited. Atomos aims to contribute to the anticipated innovations, emphasizing the potential of the Nikon-RED collaboration to reshape the industry landscape.
News source: https://www.atomos.com/
