‘’I always juxtapose automated metadata against what was done in the past, something that I call “meta paper.” The data regarding the lens, camera height, and tilt angle was all sort of estimated, written down on paper, and filed away in a notebook on a shelf somewhere in the editor’s room. When VFX or anyone else needed that data, someone had to go get the notebook, rummage through it, and find the piece of data that was needed.

If it’s automated and built into the files, you don’t have to bother anyone to get it, and it’s not generated by a human being so it’s not distrusted nor is it prone to error. I think automated metadata through the entire imaging pipeline will eventually save tons of money in film production.

In a time when producers think the only way to save money on a show is to beat up rental vendors and the crew for their day rate, that’s a lot of money’’