TKT magazine continues a series of traditional extended surveys based on the results of past exhibitions. Today the focus of our interest is a report on the exhibition IBC 2022.
- New solutions showcased at IBC, technological premieres, the key advantages of your products and the latest prominent projects, plans for future and the major new and emerging trends you see at the broadcast and proAV industry.
- Are you implementing AI in your solutions, how AI will be shaping the future of industry.
- Do you have аny plans for work on broadcast market of CIS country.
Pavel Potuzak, CEO, Avecо
- At IBC, while celebrating our 30 year anniversary, we highlighted our new ASTRA V (“vee”) core platform for production and master control automation, with ASTRA Studio, ASTRA MCR, and ASTRA Ingest automation systems. Based on Linux, ASTRA V is currently in operation with initially selected media organizations. ASTRA V’s new core platform provides a system with the latest IT technologies and security standards while expanding functionality found in previous ASTRA systems. ASTRA V runs virtualized (as well as in the cloud) and on COTS hardware. It allows scaling automation capacity and the ability to spin up new workflows on demand.
ASTRA V is a versatile and robust platform that gives our automation products even better flexibility, scalability, and increased density, while retaining its real-time control performance. The unified ASTRA V GUI allows users to focus on their tasks, while operations in the cloud and/or on-prem are taken care of seamlessly and automatically by ASTRA V. From automated baseband and file ingest, through news production, media transfers across cloud/ground boundaries, to the delivery of media to viewers via on air or online, ASTRA V is the media production platform that supports users now and into the future.
2. Our GEMINI MAM for on-premises, in the cloud and hybrid operations can make use of AI-enriched metadata. AI is heavily utilized in GEMINI to enrich the descriptive metadata. GEMINI integrates with the user’s preferred third-party AI systems to generate timeline annotations (description of segments, speech–to-text transcription, face and object recognition, all linked to particular markers in the asset timeline). But that’s not all, AI helps GEMINI to optimize search results and deliver them faster to you.
For the industry, AI will make labour intensive and repetitive tasks (like adding metadata to clips or programs) much quicker and with more metadata types than a human may have time for. While AI is perfect for asset management, the question of whether or not it can “direct” a show or sporting event, I will leave up to the show producer that controls the budget, and the viewer who may love or hate the decisions an AI makes as opposed to a human that understands emotional impact.
I really hope AI will remain where it is, as a useful tool for particular purposes. I do not want to be shaped by AI in any way. Unfortunately I recognize that large parts of the population have been already shaped by AI-driven social media. That is really a scary trend.
3. We do have very active cooperation with partners and customers from various CIS countries. We are happy to provide them the whole range of Aveco products and services. We discontinued our activities in Russia and have no plans there.
