Wellford Dillard is set to take over as Chief Executive Officer (CEO), succeeding Jeff Rosica. To facilitate a seamless transition, Rosica will remain with Avid in a consultative role.

Wellford Dillard’s Background

Dillard comes to Avid with a robust resume, having most recently led Marigold, a top provider of omni-channel marketing software solutions (SaaS) that enable businesses to enhance customer engagement. With over two decades of experience in the software industry, Dillard has previously held Chief Financial Officer (CFO) positions at several leading vertical software companies, including Opower and GetWellNetwork.

Executive Comments

William Chisholm and Patrick Fouhy from STG, expressing their enthusiasm for Dillard’s appointment, highlighted his impressive track record in leading software companies and his extensive experience as key to driving Avid’s growth and success in future endeavors. They also extended their gratitude to Rosica for his leadership and dedication to Avid during his tenure.

Dillard, expressing excitement about his new role, emphasized the importance of Avid’s technology in the Media & Entertainment industry and his commitment to advancing the company’s strategic objectives and growth.

Jeff Rosica shared his optimism about Avid’s future under Dillard’s leadership, acknowledging Dillard as the ideal candidate to lead the company forward. Rosica reflected on his tenure as CEO with pride and expressed confidence in Dillard’s capabilities to steer Avid towards further achievements.

About Avid

Avid is renowned for its award-winning technology solutions that empower creators to produce, manage, and monetize the most celebrated video and audio content, ranging from movies and TV series to music and live performances. Established over 30 years ago with the invention of nonlinear digital video editing, Avid has continuously evolved, providing powerful tools for artists, creative teams, and organizations to collaborate and create compelling stories. Avid invites everyone to explore its offerings and join the global community of creative professionals who trust Avid for lifelong success.

News source: https://www.avid.com/