Avid has released updates to its industry-leading MediaCentral workflow platform, including the new MediaCentral.
These innovative capabilities empower media companies to accelerate production on premises and in the cloud.
Cloud UX, advancing Avid’s news production solution by enabling content production teams to collaborate from anywhere.
«Media companies face increasing competition for viewers and continued pressure to quickly and efficiently deliver more compelling content» – said David Colantuoni, Avid’s Vice President of Product Management for Video and Media Solutions. “MediaCentral is the industry’s leading platform for enterprise content creation. With every software update, we unlock new levels of creativity and operational efficiency, empowering our media enterprise customers to deliver better content to their viewers in less time than ever before.”
This release also builds on MediaCentral’s extensive media production capabilities with new features like the ability to synchronize content across different sites with MediaCentral. Sync and a completely redesigned MediaCentral. These give production teams even greater flexibility in how they work, from story creation all the way to delivery, whether that is a rundown-based on-air show, or content for online platforms and social media.
