Avid Technology has updated its vision for major media and entertainment trade shows with the announcement of plans for the annual IBC Show to be held September 9-12 in Amsterdam.
Avid will be hosting the IBC 2022 booth, which will showcase the latest innovations in cloud production and remote collaboration for film and television media creation teams.
Avid CEO and President Jeff Rosica said, “IBC 2022 will mark the beginning of our gradual return to showcasing our solutions, but on a more limited scale than in previous years, so we can focus on our customers’ most pressing needs, including remote collaboration and moving their workflows to the cloud. We have a lot to show and we are delighted to have this show back in our marketing mix, especially for the convenience of our many corporate broadcast, film and post-production clients.”
