Video SaaS leader joins Backlight to drive next phase of growth.
Boston (April 9, 2024)
With over a decade of experience leading video businesses, Ms. Barrett brings a wealth of expertise to her new role. Prior to joining Backlight, she served as CEO of Mosaic Group, a subsidiary of IAC, overseeing a diverse portfolio of over 40 non-gaming apps with a billion downloads worldwide.
“I believe Backlight has exceptional products that support some of the most prominent and innovative brands in media and entertainment and is uniquely positioned to capture the rapidly evolving needs of the market as video becomes more ubiquitous than ever,” said Barrett. “I look forward to working with the talented team at Backlight as we build upon our ability to help deliver best-in-class video experiences for our customers and innovate for the future of storytelling.”
Ms. Barrett brings extensive expertise in the video software industry, having previously served as the Senior Vice President of Enterprise at Vimeo. During her tenure, she played a key role in developing and expanding the platform’s enterprise video solutions, contributing to the company’s successful IPO in 2021. Before her time at Vimeo, Ms. Barrett held several positions at Goldman Sachs and the video startup VHX.
“We believe Kathleen stands out as a leader: She’s dynamic and creative, with a history of success in building top class teams and helping accelerate growth with video software businesses,” said Skip Besthoff, managing director of PSG and Backlight board member. “We are confident that Kathleen’s user-centric and hands-on approach to leadership will be a terrific fit with Backlight and the needs of its global customers.”
SaaS solutions at the NAB Show
Backlight offers cloud-native SaaS solutions tailored for video-centric organizations. With a recent expansion of capabilities and integrations, including advanced AI-driven content automation features, Backlight strengthens creative and distribution workflows. These updates will be showcased at the NAB Show in Las Vegas from April 14th to 17th.
About Backlight
Backlight is a global media technology company that seeks to dramatically improve every stage of the video and entertainment content lifecycle—from creation through monetization—with its award-winning, cloud-native SaaS products. Video-forward organizations partner with Backlight to solve their mission-critical business and operational challenges. Backlight’s product lines — iconik, cineSync, ftrack, Celtx, Gem, Wildmoka Clip Studio, Live Studio and Zype—provide secure and efficient media management, narrative design, production tracking, creative collaboration, OTT, monetization and hyper-distribution. Backlight launched in 2021 and is backed by $200M in funding from growth-equity partner PSG.
About PSG
PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed 140 companies and facilitated 500 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Madrid, Paris and Tel-Aviv.
News source backlight.co
Image credits – Backlight
