Bedrock and Ease Live have announced a new collaboration aimed at providing media and entertainment companies with highly immersive video experiences.
The collaboration will feature Interactive Overlays designed to enhance viewer engagement. This initiative will debut on June 15th, coinciding with the coverage of the UEFA EURO 2024 football championship on M6+, the free streaming service from France’s Groupe M6.
Interactive Features for Viewers
The Interactive Overlays will offer viewers access to live game statistics and fan engagement features, such as match stats, team line-ups, player stats, standings, and more. This technology aims to deliver a more engaging and informative experience for sports fans.
Statements from Leadership
Jonas Engwall, CEO of Bedrock, stated, “At Bedrock, we’re constantly developing new solutions to create exceptional streaming experiences, which is why we chose to collaborate with Ease Live. By combining Bedrock’s streaming expertise with Ease Live’s innovative overlay technology, we’re powering M6+ to deliver a truly engaging experience for EURO 2024 viewers, setting a standard for how fans will expect to interact with their favorite sporting events.”
Deployment Across Multiple Platforms
The first deployment of this joint solution will see Bedrock and Ease Live deliver interactive overlays over-the-top (OTT) to M6+ viewers via Android TV, Apple iOS, and Android mobile devices. Later this year, these features will also be available on a range of smart TVs and devices, including Samsung, LG, Hisense, Apple TV, and Amazon Fire TV. By utilizing a solution that integrates with existing TV or OTT services, Bedrock and Ease Live significantly reduce deployment times from months to days, allowing for global scalability.
Future Prospects
Kjetil Horneland, Chief Executive Officer of Ease Live, commented, “Engaging audiences with interactive content is all about delivering great user experiences across different devices – enabling our customers to grow their services and monetize more of their content. It’s really exciting that the first deployment from our collaboration with Bedrock is to enable France’s sports fans to enjoy interactivity throughout such a major event as the EURO 2024. We are impressed with the quality of their streaming services and their highly dedicated team and look forward to enabling M6+ and other Bedrock customers to launch interactive features in the future.”
This collaboration sets a new benchmark for interactive sports viewing, promising enhanced engagement and accessibility for viewers.
