ATP Media has integrated Birds Camera Solutions’ 3D cable camera systems into its broadcasts for the ATP Masters 1000 tournaments and the Nitto ATP Finals.

These events now showcase a 3D aerial camera system that glides above the central stadium court. Notably, these camera setups are adaptable, seamlessly blending with most augmented reality platforms, and can encompass areas from 50 x 50m to a vast 250 x 250m, contingent on the chosen model and specific needs.

Philip von Senden, COO of Birds Camera Solutions, remarked: “We are very pleased that ATP Media have requested our systems for the tour and are planning to work with us in the long term. This decision shows that our efforts regarding the greatest possible safety and best performance of our cable camera systems are paying off. In addition, the decision sends out a strong signal in the field of live sporting events that will certainly impact the whole industry.”

Echoing this sentiment, Martin Lloyd, ATP Media’s Head of Live Production, stated: “We’re delighted to be partnering with Birds Camera Solutions to provide us with the latest technology in 4-point aerial camera systems to fly over and around the main stadium courts at our biggest events. The most important aspects of working with an aerial camera supplier are the safety and the dynamic shots they can offer, Birds Camera Solutions ticks both these boxes. Having this aerial camera in our productions really elevates the coverage, providing viewers with a greater sense of scale of the stadiums and the ability to get physically closer to the players and action on the court from every angle.”