The update allows broadcasters, streaming providers, sports leagues, and production companies to deliver visual content with maximum contrast, said the company.

End-to-end live video transmission and production solution provider BitFire has announced it is now able to transport live video programming in High Dynamic Range (HDR).

The update leverages BitFire’s software-defined platform to increase broadcast capabilities using the company’s hardware already deployed.

Features

The BitFire Media Platform provides point-to-multipoint delivery of broadcast-quality video between BitFire servers on the ground and/or in the cloud, and can also be accessed through the company’s browser-based FireBridge to enable live remote collaboration.

BitFire’s 24/7 Network Operations Centre supports production and transmission, remote production control rooms, camera packages, and post production capabilities.

Implications of new HDR support 

• For broadcasters, HDR means live productions will display with greater luminance, headroom, and color depth. Subjects and backgrounds will appear richer and more detailed, allowing programs to more faithfully convey the experience of being there.
• For production teams, HDR provides an enriched ability to manage visual details, giving V1s and colorists the control to create a more appealing cinematic impact. The advanced capabilities of your cameras, studio equipment, and control room technology can now be transmitted to networks and other distribution and broadcast partners with ease.
• For audiences, HDR delivers images that appear more vibrant and immersive, with deeper shadows and clearer highlights, optimizing the emotional impact of cinematic scenes and thrilling action alike.
• For businesses, HDR brings the capability to exceed viewers’ expectations with the highest quality images available. For remote production, in-studio services, post-production, or network distribution, the ability to deliver HDR throughout the workflow offers a competitive edge.
• Most importantly, this update leverages BitFire’s software-defined platform to increase broadcast capabilities using the BitFire hardware already deployed, further improving workflow, impressing audiences, and expanding opportunities for producers and broadcasters.

More information about BitFire’s globally-scalable Video Transport Network, its multiple cloud and physical data centers, and the capabilities of its BitFire Engines to encode and decode SDI video, in full 10-bit HDR, for IP transmission is available at bitfire.tv.