Ideal Systems fuses AI, NDI, and Metaverse technologies to launch Blinx’s Media Creation Hub, targeting Gen-Z in the MENA region.
Ideal Systems’ Pioneering Effort
Blinx, a forward-thinking media enterprise in Dubai tailored for the MENA region’s Gen-Z audience, unveils its sophisticated Media Creation Hub. This state-of-the-art facility is engineered by Ideal Systems to be a nexus for producing content that resonates with the digitally-savvy youth through its diversity, inclusivity, and cultural pertinence.
Cutting-Edge Media Technology
The hub is a marvel of modern media technology, encompassing a next-generation metaverse and extended reality (XR) studio, complete with top-tier video production capabilities and control rooms. These spaces are equipped with the latest live production tools, including Artificial Intelligence (AI) systems, to aid content creators in delivering impactful content.
4K-Ready AV and AI Integration
A significant leap in production technology, the hub boasts a full 4K-ready audio and video chain, powered by advanced AI, NDI, and Dante tools. This innovative setup allows Blinx to redefine content delivery by offering personalized and interactive experiences across multiple smart devices and platforms.
Content Consumption Reimagined
The visionary behind Blinx, Nakhle Elhage, emphasizes the shift in content consumption habits, with a focus on delivering news and entertainment through social platforms, catering to the preferences of younger generations. Blinx aspires to provide an on-demand social ecosystem filled with content that is relevant and accessible to its audience.
Integrated NDI/Dante Technology
At the hub’s core lies an integrated NDI/Dante video/audio chain, conceived and realized through a close collaboration between Blinx and Ideal Systems, alongside several media technology manufacturers. The collaboration resulted in a pioneering solution for the Media Creation Hub. Highlighting the creative direction of Blinx, Fadi Radi emphasizes the company’s departure from traditional broadcasting models, adopting data-driven strategies and AI to engage their audience more intimately.
Robust Technical Infrastructure
The technical backbone of Blinx comprises a virtual NDI infrastructure from Sienna and Kiloview, complemented by a redundant NDI router and Densitron’s control system, ensuring broadcast-grade reliability. Audio fidelity is managed via Dante audio consoles and modules from Solid State Logic (SSL).
XR Studio and LED Innovations
Enhancing the production value, the XR studio sets and LED screens from Liantronics offer a cost-effective solution for XR/AR production, as noted by Ayman Khatib of Ideal Systems.
Cloud-Based MAM and NRCS
Blinx has also integrated cloud-based MAM and NRCS systems supported by AWS. Tools like Mimir and Dina drive the editing and newsroom workflows, bolstered by Vizrt’s graphics and virtual studios. AI plays a pivotal role in improving searchability, content recommendation, and optimizing search engine ranking.
Vizrt’s Role in Graphic-Intensive Content
Vizrt’s tools are central to Blinx’s approach, catering to a demographic that favors graphic-intensive content. They facilitate the creation of virtual sets, AR graphics, and interactive elements that are crucial for engaging the Gen-Z audience.
News source: https://www.blinx.com/en/
