Brightcove Inc. (NASDAQ: BCOV), recognized as a leading provider of streaming technology, has introduced Cloud Playout 2.0.
This new version enhances the ability for customers to quickly set up linear channels, improve revenue generation, and consolidate their operational workflows within a single platform.
Introduction of Cloud Playout 2.0
The latest iteration, Cloud Playout 2.0, enables businesses to utilize their current content libraries and live streaming capabilities to swiftly create a broadcasting channel. It introduces an upgraded linear scheduling feature for crafting electronic program guides (EPG) that can be integrated into applications and Free Ad-Supported Streaming TV (FAST) platforms. This facilitates the simplified distribution of linear channels to properties owned by the media companies or FAST platforms. The consolidation of these processes on the Brightcove platform aids in enhancing content with data analytics and advertising revenue control.
Enhancing Reach and Engagement
Companies can now establish channels on their proprietary websites and applications to boost viewer interaction and broaden their audience by connecting with new markets through FAST aggregators.
Improved Monetization Strategies
Brightcove has introduced a versatile approach to monetization, which includes:
- Server-side ad insertion (SSAI) for optimal ad placement and avoiding ad blockers, ensuring a seamless viewing experience.
- An Ad Monetization service designed to optimize advertising revenue from both full-stack and unsold ad inventory.
- Support for free, ad-supported channels (FAST) to attract new viewers and guide them towards subscription-based video-on-demand (VOD) catalogs for discovering new and premium content.
- The ability to quickly modify ad rules across channels to enhance revenue streams.
Streamlined Workflows
Cloud Playout 2.0 simplifies the process of managing channel schedules within a singular platform, facilitating the creation and management of detailed schedules for linear channels, VOD streaming, and live events. The linear scheduler tool aids in asset management and conflict resolution, enabling the transformation of schedules into an EPG to keep viewers informed on upcoming content.
Valuable Insights
In conjunction with Brightcove’s analytics solutions, Cloud Playout 2.0 offers media companies the tools to analyze viewer preferences and content performance. This assists in refining programming and promotional strategies to better align with audience interests.
Scott Levine, the Chief Product Officer at Brightcove, highlighted that Cloud Playout 2.0 offers media companies a more efficient avenue for expanding their audience, enhancing viewer engagement, and optimizing content monetization. He emphasized the platform’s role in facilitating new business models and experiences, thereby saving time, money, and resources for Brightcove’s clients.
News source: https://www.brightcove.com/en/
