Brightcove, a globally recognized leader in streaming technology, has updated its executive leadership roster.
The company welcomes Kathy Klingler as the new Chief Marketing Officer (CMO) and Jim Norton as the Chief Revenue Officer (CRO), effective from January 8, 2024. Additionally, David Beck, previously holding the position of Chief Strategy and Corporate Development Officer, is now appointed as the Chief Operating Officer (COO).
Executive Team Enhancement for Future Growth
Marc DeBevoise, CEO of Brightcove, expressed confidence that the new team, comprising Kathy, Jim, and the evolved role of David, will significantly contribute to the company’s ongoing success. He highlighted their diverse expertise across media, enterprise, and Software as a Service (SaaS) sectors as essential for driving future growth and reinforcing Brightcove’s position as the leading streaming technology provider.
Roles and Responsibilities of the New Team Members
Kathy Klingler, stepping into her role as CMO, will focus on shaping a comprehensive global marketing strategy. Her strategy aims to utilize data, creativity, and connectivity for enhancing brand visibility, customer acquisition, and loyalty. Klingler, with her extensive experience in senior marketing roles at various large enterprises, will report directly to CEO Marc DeBevoise.
Jim Norton, as the new CRO, will oversee the company’s revenue operations, including global sales and customer success. His role is pivotal in implementing Brightcove’s market strategy. Norton’s two decades of experience in sales leadership across media, advertising, and marketing technology sectors will be instrumental in his new position.
David Beck, in his new capacity as COO, will be responsible for a broad range of functions including corporate development, technology partnerships, data engineering, and strategy analytics. His role will be integral to driving strategic execution, operational efficiency, and leading growth initiatives across the company. Beck’s expanded responsibilities build upon his previous experience within Brightcove.
News source: https://www.brightcove.com/en/company/press/brightcove-appoints-executives-cmo-cro-coo/
