Brightcove, a leading provider of video hosting and publishing services, has unveiled ‘Publisher Insights’, a sophisticated analytics feature within its Media Studio Premium offering.
This new tool is designed to serve news organizations and similar entities that depend on real-time content delivery by offering detailed, real-time analytics to improve audience engagement strategies.
Enhanced Data-Driven Decision Making
Scott Levine, the Chief Product Officer at Brightcove, emphasized that ‘Publisher Insights’ was developed to cater to the analytical needs of publishers in various sectors, including news, sports, and politics. By expanding upon the existing ‘Audience Insights’, the new product aims to provide immediate insights into content performance, enabling publishers to refine their content strategies based on viewer preferences and trends.
Real-Time Analytics and Audience Segmentation
The key features of ‘Publisher Insights’ include advanced real-time analytics that help identify what drives viewer engagement, actionable reports on viewer segmentation, and integration with popular marketing automation platforms and customer relationship management systems through Brightcove’s Audience Sync. This allows for seamless syncing of key performance metrics and insights to drive informed content decisions.
Trending Now Dashboard and Engagement Peaks
A standout addition is the ‘Trending Now’ dashboard, which offers a real-time view of viewership and audience metrics. Furthermore, ‘Publisher Insights’ introduces ‘Engagement Peaks’ as a new benchmark metric. This key performance indicator helps publishers understand the lifespan of their video content, including its peak viewership times and the rate at which interest declines, assisting in optimizing content frequency, type, length, and engagement strategies.
Commitment to Advanced Streaming Technology
The launch of ‘Publisher Insights’ is part of Brightcove’s ongoing efforts to provide media companies with cutting-edge technology solutions. Through continual product development and investments, Brightcove reaffirms its commitment to supporting the dynamic needs of content providers and publishers, reinforcing its position as a leader in Emmy Award-winning streaming technology.
News source: https://www.brightcove.com/en/
