Broadpeak, a global leader in video delivery, will present its innovative solutions at IBC2024, aiming to enhance video streaming experiences and improve monetization for video service providers.
With more than 150 customers and over 200 million end-users worldwide, Broadpeak offers its software on-premises, as a SaaS in the cloud, or as a hybrid solution. This flexibility enables video service and content providers to deliver high-quality experiences, reduce streaming costs, and improve sustainability.
CEO Statement
Jacques Le Mancq, CEO at Broadpeak, emphasized the company’s excitement to showcase their transformative solutions at IBC2024. He highlighted the potential for service providers and content owners to reduce video streaming costs and enhance offerings to drive higher monetization while contributing to more sustainable streaming practices.
Key Highlights at IBC2024
Innovative Targeted Ad Solutions
Broadpeak will showcase its dynamic ad insertion solutions for video streaming on its SaaS platform, broadpeak.io. These server-side ad insertion solutions allow video service providers to personalize content, creating seamless streaming experiences that drive viewer engagement and monetization.
Click2 Interactive Targeted Ads
Click2 is the OTT world’s first interactive advertising technology available to all streaming platforms. It enables viewers to interact with ads, opening up new ad inventory for video service providers. The feature allows viewers to click on banner ads and receive notifications on their phones, boosting engagement and monetization.
Spot2Spot Addressable TV
Broadpeak’s Spot2Spot feature enhances addressable TV and server-side ad insertion for OTT streaming by replacing specific spots within ad breaks. This technology powers targeted ad insertion for leading service providers, including French TV network TF1. Adel Abdel Razik, Senior Product Manager AdTech at TF1, will be at Broadpeak’s booth to explain their innovations in OTT advertising.
End-to-End Video Streaming Solution
Broadpeak’s modular, end-to-end video streaming solution supports every step of the workflow, adapting to customer needs. It offers support for transcoding, cloud-native origin and packaging, recording, content personalization, multiCDN, high-performance video delivery, multicast ABR (mABR), and analytics and monitoring. This solution ensures low-latency quality while reducing infrastructure and operational costs.
NEURON High-Performance Caching
The NEURON offering makes Broadpeak’s high-performance streaming technology available to platforms building their private CDN infrastructure.
nanoCDN mABR
Broadpeak’s nanoCDN multicast ABR solution will be a key focus, demonstrating how it can solve live streaming issues. This technology has been deployed by several tier-one operators.
BT Group Collaboration
Representatives from BT Group will showcase MAUD (Multicast-Assisted Unicast Delivery). As the UK’s leading telecommunications provider, BT Group is pioneering the world’s first MAUD-enabled network, enhancing live video streaming quality and reliability while reducing delivery costs using Broadpeak’s nanoCDN.
Simplifying Video Streaming Operations With SaaS
Broadpeak will launch its CDN as a service (CDN aaS) on the broadpeak.io platform. This application simplifies video streaming and allows content providers and broadcasters to further personalize OTT content. Broadpeak’s CDN aaS specializes in streaming ABR content, including HLS and DASH.
